Logos are a great way to establish your brand! A logo is a symbol or design that represents your company. But in reality, you want it to do more than just that…your logo should represent your brand! When you work with us, we’ll take the time to understand your business so that your brand is represented in the final artwork. This means that in addition to carefully crafting the artwork, we think about the kind of fonts and colors that would identify best with the image you are trying to portray.

Take a look at our logo for example. We wanted to use a symbol that is connected to our name so we designed a pear. A pear has a special meaning for us because it is made up of distinct curves and curves are what artwork is all about. The next step was to stylize it a bit to bring out the vibrant, fun and modern flair associated with our brand. We did that by adding some stylized branches. Next, we selected some colors that would also represent our brand. Blue is associated with expertise which we wanted to embody but we also wanted to show a softer, more vibrant side so we selected Teal. We also selected brown because we wanted to embody the organic nature of our designs. Specifically, organic art pertains to art that uses shapes suggested by elements found in nature. At Chic Pear designs, we pride ourselves with starting all our artwork with a hand-drawn sketch and with designing artwork that is inspired by nature. Elements in nature are varied in colors and shapes and are detailed just like our artwork; brown helped us represent that attribute.

So you see, your logo should and can be used a vehicle for your brand identity. Contact us today at info@chicpeardesigns.com and we can craft a logo that will represent your brand too!

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